HOW CAN I HELP YOUR BRAND?

Strategic Messaging and Storytelling for mission-based Healthcare, Education, Nonprofit and community/lifestyle organizations

Your work matters—but your message should, too. I help mission-driven organizations define what to say, how to say it and how to ensure it reaches the right audiences.

My work sits at the intersection of messaging strategy, storytelling and communications systems, supporting both direct clients and collaborative agency engagements.

Messaging & Communications Strategy
What to say + how to say it

Strong messaging is the foundation of effective communication. I help organizations clarify their voice, define their positioning and align messaging across teams and channels.

  • Messaging and positioning development

  • Brand voice and narrative strategy

  • Internal and stakeholder communications

  • Communications planning and alignment

Storytelling & Content Strategy
How ideas become compelling, usable content

At the core of my work is the ability to translate complex ideas into clear, engaging and meaningful stories.

  • Thought leadership development

  • Blog and article writing

  • Campaign messaging and content

  • Multi-channel content strategy

With a background in journalism and editorial leadership, I approach content through both a narrative and strategic lens—shaping not just how something is written, but how it’s understood.

I specialize in:

  • Translating complex, technical or abstract topics into accessible, audience-centered content

  • Interview-driven storytelling that captures authentic voices and lived experience

  • Thought leadership that positions expertise with clarity, credibility and purpose

  • Institutional and mission-driven storytelling that feels human, not generic

My work is especially effective in environments where communication is nuanced, high-stakes or deeply human—such as healthcare, education, entrepreneurship and social impact.

Read my stories

Communications Systems & Audience Strategy
How messaging actually reaches people

Even the best messaging falls short without the right systems behind it. I help organizations build the structure and strategy needed to deliver communications consistently and effectively.

  • CRM strategy and optimization

  • Audience segmentation and tagging

  • Email and SMS strategy

  • Automation workflows

  • Audience journey mapping

Agency & Collaborative Support

I regularly collaborate with PR firms, marketing agencies and cross-functional teams to support client engagements.

My role is often a combination of strategy and execution—helping to shape messaging, guide communications approach and ensure alignment across channels. This often looks like:

  • Messaging development and refinement

  • Storytelling and content strategy

  • Campaign and communications planning

  • Strategic support across client projects

Engagement & Pricing

Investment varies based on scope and complexity, with most engagements reflecting mid- to high-level strategic support.

  • Project-Based Work
    Messaging development, content strategy, CRM and communications system builds.

  • Ongoing Strategic Support
    Monthly partnerships supporting messaging, content and communications systems.

  • Agency & Collaborative Engagements
    Flexible support for PR firms, marketing teams, independent contractors and cross-functional partnerships.

Let's Talk About Your Project!