Internal Communications Strategy & Execution
Led internal and organizational communications across Denver Health and the Denver Health Foundation—supporting a large, nonprofit, safety-net healthcare system with more than 8,000 employees.
Integrated Healthcare System & Foundation
Overview
My work spanned internal communications, executive messaging, crisis response, and integrated marketing and fundraising communications, requiring clarity, precision and alignment across diverse audiences.
The Challenge
Operating within a complex, fast-paced healthcare environment required communications that were:
Clear, accurate and timely
Aligned across departments and leadership
Accessible to diverse internal audiences across all levels of the organization, including clinical staff, administrators and executives
In addition, the organization faced ongoing change initiatives—including system-wide technology upgrades, public health emergencies and strategic planning—requiring coordinated, high-stakes communication strategies.
Approach
Focused on creating structured, audience-centered communications that supported clarity, alignment and informed decision-making across the organization.
Internal Communications & Messaging
Planned, wrote and deployed physical and digital communications for staff, providers and leadership, including two weekly internal newsletters and a coordinated internal signage program
Developed messaging aligned with organizational priorities, including mission, vision and strategic initiatives
Ensured consistency and clarity across communication channels and departments
Change Management & Complex Communications
Led communications for major HR and IT system upgrades, translating complex technical information into clear, actionable messaging
Supported organization-wide understanding and adoption of new systems and processes
Crisis & Executive Communications
Managed public health emergency communications as part of a cross-functional task force of medical providers and senior leaders
Served as one of four rotating Public Information Officers, providing 24-hour crisis communication support and media response
Moderated CEO town halls with 400+ attendees, facilitating communication between leadership and staff
Foundation & External Communications
Led communications strategy and execution for the Denver Health Foundation, supporting fundraising and donor engagement
Managed website, blog, social media, donor communications and integrated marketing efforts
Supported a 1,300-guest fundraising gala with entertainment by musical guest Macklemore, which raised $1.4 million for the Anchor Institution hospital and its programs for the under-served
Developed executive messaging, including video scripts, talking points and donor communications
My Role
Internal communications manager and strategic communications lead—partnering with executive leadership, clinical teams and foundation stakeholders to develop and deliver clear, aligned messaging across internal and external audiences.
Video Storytelling
Some of the most impactful work I led at Denver Health Foundation extended beyond written communications—into video storytelling designed to capture the human impact of care, community support and philanthropy.
I developed the concepts and storylines for a series of videos used in major events, including the NightShine Gala and Paramedics Awards Celebration. This work involved:
Concept development and storyboarding
Interview planning and on-camera interviewing
Scriptwriting and narrative development
Collaboration with videographers on location, tone and visual storytelling
Direction of editing and final production
Promotion across social media and live event environments
These videos were designed to do more than inform—they were created to move audiences, honor lived experiences and connect donors and community members more deeply to the mission.
Selected Videos
Selected Writing
In addition to video, I developed written storytelling that highlighted patient experiences, donor impact and community-driven initiatives—often navigating sensitive, emotional and high-stakes topics with care and clarity. You can expand the topics below to read some of my stories.
Outcomes
Strengthened clarity, consistency and alignment in communications across a complex healthcare system—supporting informed decision-making, employee engagement and effective communication during both routine operations and high-stakes situations.